DATAGRAM

We partnered with Datagram to transform complex decentralized infrastructure technology into a compelling brand and go-to-market strategy, delivering 100,000+ node operator signups and a successful $4M pre-seed raise.

We partnered with Datagram to transform complex decentralized infrastructure technology into a compelling brand and go-to-market strategy, delivering 100,000+ node operator signups and a successful $4M pre-seed raise.

Brand Strategy & Positioning

Visual Identity & Brand System

Mascot System Development

Tone of Voice Guidelines

Website Design & Development (UX/UI)

Product Design (UX/UI)

Go-to-Market Strategy

Content & Video Production

Overview

Datagram is a blockchain-agnostic, AI-driven networking layer that democratizes access to decentralized infrastructure. Think AWS-level scalability, but fully distributed across a global network of independently operated nodes, unlocking idle compute, bandwidth, and storage for real-time applications.

DePIN (Decentralized Physical Infrastructure Networks) represents the next evolution of internet infrastructure-more secure, transparent, and cost-efficient than traditional cloud platforms. Datagram already powers 200+ enterprises and serves 1+ million users globally, handling everything from massive-scale video conferencing to decentralized AI workloads.

Over 8 months, we built Datagram's complete brand foundation from scratch-strategic positioning, visual identity, mascot system, website, product UI/UX, and a viral go-to-market campaign that made complex infrastructure technology feel approachable and exciting.

Datagram is a blockchain-agnostic, AI-driven networking layer that democratizes access to decentralized infrastructure. Think AWS-level scalability, but fully distributed across a global network of independently operated nodes, unlocking idle compute, bandwidth, and storage for real-time applications.

DePIN (Decentralized Physical Infrastructure Networks) represents the next evolution of internet infrastructure-more secure, transparent, and cost-efficient than traditional cloud platforms. Datagram already powers 200+ enterprises and serves 1+ million users globally, handling everything from massive-scale video conferencing to decentralized AI workloads.

Over 8 months, we built Datagram's complete brand foundation from scratch-strategic positioning, visual identity, mascot system, website, product UI/UX, and a viral go-to-market campaign that made complex infrastructure technology feel approachable and exciting.

100k+

100k+

Alpha Testnet signups (in under 4 weeks)

350k+

350k+

views on launch video

$4M pre-seed

$4M pre-seed

Raised to launch on Avalanche

Challenge

You've built world-class infrastructure technology. Years of development. Bulletproof architecture. The kind of innovation that could reshape entire industries.

But here's the fundamental challenge: how do you make decentralized infrastructure compelling to mainstream adoption?

Datagram came to us with this exact challenge. They had the technical foundation for a Global Hyper Fabric Network that could revolutionize how we think about cloud computing-but they were essentially asking people to rent out their computing resources to strangers on the internet.

You've built world-class infrastructure technology. Years of development. Bulletproof architecture. The kind of innovation that could reshape entire industries.

But here's the fundamental challenge: how do you make decentralized infrastructure compelling to mainstream adoption?

Datagram came to us with this exact challenge. They had the technical foundation for a Global Hyper Fabric Network that could revolutionize how we think about cloud computing-but they were essentially asking people to rent out their computing resources to strangers on the internet.

The core tensions they faced:

  • Trust deficit: DePIN requires users to stake valuable hardware resources based on brand credibility alone
  • Complexity barrier: Their AI-driven, blockchain-agnostic proposition was too technical for mainstream adoption
  • Market positioning: How do you compete with AWS while explaining why decentralization matters?
  • Community building: Success required thousands of node operators to believe in the vision before seeing returns

Challenge

In Web3 infrastructure, you don't just need users-you need evangelists. And evangelists need a story worth telling.

In Web3 infrastructure, you don't just need users-you need evangelists. And evangelists need a story worth telling.

Our Approach

We approached this as a dual-brand challenge: professional enough for enterprises, compelling enough for crypto natives.

Strategic Reframe: Instead of leading with technical specifications, we positioned Datagram as the infrastructure that powers the next-generation internet-focusing on outcomes (faster, cheaper, more secure) rather than architecture.

Creative Innovation: We developed the "Nodlets"-a mascot system that made complex DePIN technology feel approachable. Inspired by Wreck-It Ralph's "world behind the screen," we created a retro gaming universe where cute characters work behind the scenes, turning idle resources into rewards.

We approached this as a dual-brand challenge: professional enough for enterprises, compelling enough for crypto natives.

Strategic Reframe: Instead of leading with technical specifications, we positioned Datagram as the infrastructure that powers the next-generation internet-focusing on outcomes (faster, cheaper, more secure) rather than architecture.

Creative Innovation: We developed the "Nodlets"-a mascot system that made complex DePIN technology feel approachable. Inspired by Wreck-It Ralph's "world behind the screen," we created a retro gaming universe where cute characters work behind the scenes, turning idle resources into rewards.

Three standout moves:

  • The Professional + Playful Strategy: Main brand stayed enterprise-grade while Nodlets brought personality and trust-building storytelling
  • Frictionless Product Experience: Designed node setup to feel like downloading an app, not configuring server infrastructure-Google SSO onboarding, intuitive dashboards, clear reward tracking
  • Viral Launch Campaign: Two animated videos that combined technical education with entertaining storytelling, making the first video generate 10,000 signups in 24 hours

Challenge

Our process included intensive competitive analysis across the entire DePIN landscape, strategic workshops to define positioning, and iterative design thinking that balanced institutional credibility with community engagement.

Our process included intensive competitive analysis across the entire DePIN landscape, strategic workshops to define positioning, and iterative design thinking that balanced institutional credibility with community engagement.

The Results

The numbers speak for themselves: 100,000+ Alpha Testnet signups, 350,000+ video views, and a successful $4M funding round that positioned Datagram as a serious player in the DePIN space.

But the real transformation was deeper. We turned a complex infrastructure company into a movement. Node operators weren't just providing compute resources-they were participating in building the decentralized internet of the future.

The numbers speak for themselves: 100,000+ Alpha Testnet signups, 350,000+ video views, and a successful $4M funding round that positioned Datagram as a serious player in the DePIN space.

But the real transformation was deeper. We turned a complex infrastructure company into a movement. Node operators weren't just providing compute resources-they were participating in building the decentralized internet of the future.

What changed:

  • Brand recognition: Datagram went from unknown to trending topic on Crypto Twitter
  • Community engagement: The Nodlet videos created a shared language and identity for the community
  • Business outcomes: Professional brand foundation enabled enterprise partnerships and investor confidence
  • Market positioning: Successfully differentiated from both traditional cloud providers and other DePIN projects

Challenge

The launch campaign didn't just drive signups-it established Datagram as the approachable face of DePIN technology, proving that even the most technical propositions can inspire mainstream excitement when wrapped in the right story.

The launch campaign didn't just drive signups-it established Datagram as the approachable face of DePIN technology, proving that even the most technical propositions can inspire mainstream excitement when wrapped in the right story.

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