GALA

We partnered with Gala to create a unified creative foundation across games, music, film, and blockchain infrastructure, enabling coherent brand experiences that powered billions in engagement and revenue.

We partnered with Gala to create a unified creative foundation across games, music, film, and blockchain infrastructure, enabling coherent brand experiences that powered billions in engagement and revenue.

Brand Strategy & Positioning

Visual Identity & Brand System

UX/UI Design (Web & Product)

Website Development

Go-to-Market Strategy

Token Generation Event (TGE)

Node Sale Campaign

Creative Content & Marketing

Social Media & Community Management

Overview

Gala began as a Web3 gaming platform with ambitions to bridge into music, film, and blockchain infrastructure. What started as a single-game ecosystem rapidly expanded into a multi-brand, multi-product entertainment network - with its own Layer-1 chain, DeFi utilities, and mainstream partnerships.

As Gala’s embedded creative partner during this scale-up phase, we worked across every major business unit - games, music, film, GalaChain, GalaSwap - shaping brands, building platforms, and executing go-to-market campaigns. We helped create the systems that brought structure, speed, and cohesion to an otherwise fragmented environment.

We developed Gala’s branded house architecture, a scalable design system, and UX/UI across products, token launches, and live events - enabling Gala to grow fast without losing clarity or credibility. Today, we continue to support Gala as an external creative agency, delivering focused strategic and creative support across selected initiatives.

Gala began as a Web3 gaming platform with ambitions to bridge into music, film, and blockchain infrastructure. What started as a single-game ecosystem rapidly expanded into a multi-brand, multi-product entertainment network - with its own Layer-1 chain, DeFi utilities, and mainstream partnerships.

As Gala’s embedded creative partner during this scale-up phase, we worked across every major business unit - games, music, film, GalaChain, GalaSwap - shaping brands, building platforms, and executing go-to-market campaigns. We helped create the systems that brought structure, speed, and cohesion to an otherwise fragmented environment.

We developed Gala’s branded house architecture, a scalable design system, and UX/UI across products, token launches, and live events - enabling Gala to grow fast without losing clarity or credibility. Today, we continue to support Gala as an external creative agency, delivering focused strategic and creative support across selected initiatives.

30+launches

30+launches

Games, tokens, nodes, platforms

200k+

200k+

Active Discord members

$2B+

$2B+

Gala ecosystem sales

Challenge

Gala’s expansion was fast and ambitious - but with that growth came complexity. Without a cohesive brand system or shared design language, new products risked feeling disconnected. Multiple audiences - gamers, artists, fans, investors, developers - needed tailored experiences. And with Web3 evolving quickly, every launch carried reputational weight.

Gala’s expansion was fast and ambitious - but with that growth came complexity. Without a cohesive brand system or shared design language, new products risked feeling disconnected. Multiple audiences - gamers, artists, fans, investors, developers - needed tailored experiences. And with Web3 evolving quickly, every launch carried reputational weight.

The core challenges were:

  • Preventing brand fragmentation across new verticals and platforms
  • Launching at speed without compromising trust or usability
  • Creating distinct but related brand expressions across games, music, film, and infrastructure
  • Building scalable UX that worked across storefronts, dashboards, and token utilities
  • Supporting community engagement and investor confidence through clear, credible storytelling
  • Preventing brand fragmentation across new verticals and platforms
  • Launching at speed without compromising trust or usability
  • Creating distinct but related brand expressions across games, music, film, and infrastructure
  • Building scalable UX that worked across storefronts, dashboards, and token utilities
  • Supporting community engagement and investor confidence through clear, credible storytelling

Our Approach

We approached Gala not as a collection of projects, but as a unified creative system - designed to grow.

We approached Gala not as a collection of projects, but as a unified creative system - designed to grow.

Three standout moves:

  • Branded House Architecture
  • We structured Gala as a master brand with strategically defined sub-brands - including Gala Games, Gala Music, Gala Film, GalaChain, and GalaSwap. This gave each unit its own voice while reinforcing trust across the wider ecosystem.
  • Scalable Design System
  • We built a modular design library with reusable components - layouts, UI patterns, color systems - that could flex across websites, dashboards, marketplaces, and campaign assets. This allowed Gala to move fast while keeping the user experience familiar and coherent.
  • Contextual Product Identities
  • Each product line received its own tailored UX and visual language. We built immersive music experiences for fans and artists, simplified interfaces for developers using GalaChain, and high-engagement landing pages for game drops, token sales, and community activations - all under one creative roof.
  • Branded House Architecture
  • We structured Gala as a master brand with strategically defined sub-brands - including Gala Games, Gala Music, Gala Film, GalaChain, and GalaSwap. This gave each unit its own voice while reinforcing trust across the wider ecosystem.
  • Scalable Design System
  • We built a modular design library with reusable components - layouts, UI patterns, color systems - that could flex across websites, dashboards, marketplaces, and campaign assets. This allowed Gala to move fast while keeping the user experience familiar and coherent.
  • Contextual Product Identities
  • Each product line received its own tailored UX and visual language. We built immersive music experiences for fans and artists, simplified interfaces for developers using GalaChain, and high-engagement landing pages for game drops, token sales, and community activations - all under one creative roof.

Our scope included full-stack creative support:

  • UX/UI for web platforms, games, and utilities
  • Brand development for new business units
  • Launch creative for NFTs, nodes, and tokens
  • Campaign design and production for major updates and partnerships
  • Complete visual identity and environmental design for Galaverse, Gala’s global community event

The Results

Our systems powered dozens of launches across the Gala ecosystem - from AAA game drops and token sales to GalaChain infrastructure, platform UI, and Galaverse activations. The brand evolved from a niche Web3 game studio into one of the most recognisable entertainment ecosystems in the space.
Our systems powered dozens of launches across the Gala ecosystem - from AAA game drops and token sales to GalaChain infrastructure, platform UI, and Galaverse activations. The brand evolved from a niche Web3 game studio into one of the most recognisable entertainment ecosystems in the space.

What changed:

  • Clear, repeatable structure across all Gala verticals
  • Faster go-to-market cycles across games, music, film, and chain
  • Consistent user experience across a complex product suite
  • Visual and strategic clarity that helped Gala build user trust and commercial traction
  • Foundation for ongoing success - creative systems still in use across Gala’s platforms today
  • Clear, repeatable structure across all Gala verticals
  • Faster go-to-market cycles across games, music, film, and chain
  • Consistent user experience across a complex product suite
  • Visual and strategic clarity that helped Gala build user trust and commercial traction
  • Foundation for ongoing success - creative systems still in use across Gala’s platforms today

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800%

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OSMI AI

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Content Creation

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From invisible to industry-defining. We helped OSMI launch a category-leading AI network, achieving $2M in node sales, 1,000 units sold in under 5 hours, and an 800% post-TGE surge.

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Token surge following TGE launch

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OSMI AI

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Content Creation

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From invisible to industry-defining. We helped OSMI launch a category-leading AI network, achieving $2M in node sales, 1,000 units sold in under 5 hours, and an 800% post-TGE surge.

800%

Token surge following TGE launch

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VOX

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Content Creation

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VOX wasn’t just another PFP project. It became the visual core of Gala Games’ metaverse strategy. We led its creation across four major series, generating $29.5 million in sales and partnering with DreamWorks and The Walking Dead.

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VOX

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Content Creation

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VOX wasn’t just another PFP project. It became the visual core of Gala Games’ metaverse strategy. We led its creation across four major series, generating $29.5 million in sales and partnering with DreamWorks and The Walking Dead.

$27M

From Series 2 NFT sales

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VOX

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Content Creation

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VOX wasn’t just another PFP project. It became the visual core of Gala Games’ metaverse strategy. We led its creation across four major series, generating $29.5 million in sales and partnering with DreamWorks and The Walking Dead.

$27M

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