VOX
Four collections, one character system
VOX was Gala Games' flagship NFT collection and the anchor of its metaverse strategy. The market was full of derivative collections that all looked alike, and VOX had to stand apart while growing to four series and carrying IP from DreamWorks and The Walking Dead. We led the creation of all four series.
We built a character design system and a brand architecture that gave each series its own personality and kept the collection recognisably one family. The same system had room for the DreamWorks and Walking Dead partnerships without losing what made VOX look like VOX, and we designed the marketplace presence, the collection pages, and the individual NFT presentation as one piece.
The four series sold $29.5M in NFTs. VOX also secured partnerships with DreamWorks and The Walking Dead.
