The brand sprint
for funded startups

One finished visual identity in two weeks, with the guidelines your team can build from.

Coinbase
Visa
Hemi
Eli Lilly
Jito
Deloitte
Gala
CoinGecko
Bloq
Datagram
BT
LFG
Kedalion
Volo
What the brand sprint delivers

A concept built for your brand

A concept and visual direction built on your existing positioning, agreed in week one.

01Market audit and competitive teardown
02Brand concept and visual direction
03Visual references and moodboards
04Imagery direction
05Concept applied to key touchpoints
Datagram brand identity by Proof of Work Studio

Identity that survives scale

A visual system that holds its own next to the biggest names in your category.

01Logo, wordmark and motion principles
02Colour system and typography
03Full visual identity system
04Brand guidelines your team can run
05Social, deck and asset kit
Clad brand identity by Proof of Work Studio

Launch-ready on day fourteen

Everything your team needs to ship the new brand the day the sprint ends.

01Launch-ready hero and site direction
02Full asset kit and file handover
03Announcement and social templates
04Working files, not a static PDF
05Web Sprint add-on when you need it
Plasma One card detail by Proof of Work Studio
How it works
01

Discover

An async questionnaire and a quick competitive read in place of day-long workshops, so we've mapped your market, audience, and competitors before the first call.

02

Design

Once the brief is signed off, senior creatives go straight into the logo, visual system, and brand assets, with two rounds of feedback on live calls.

03

Deliver

Brand files exported, guidelines packaged, and the social kit ready, working assets you can use the day we're done rather than a PDF deck.

Proof
“

Quick turnaround, incredible quality. Your designer is probably in the top 1% I've ever worked with.

Padgett Ong
Padgett Ong CTO, ZenChain
60+ Startup brands built and launched since founding.
100% Senior creatives, no juniors or outsourcing.
Brand sprints we've shipped
FAQ
What does it cost? +

$25,000 fixed, in USD or GBP from our UK company, with no discovery fee, change orders inside the agreed scope or surprise extras at the end. Brand and Web is $50,000 for the Brand Sprint plus Web Sprint Plus, delivered in six weeks. For pricing context against the wider market, see the benchmarks report.

What's included in scope? +

The sprint builds on your existing positioning and covers the concept and visual direction, logo system, colour, typography, imagery direction, two brand applications, and a guidelines document. You also get social templates and an asset kit, all exported, packaged, and usable the day we are done. If you need positioning work first, we scope it separately.

What's NOT included? +

Full website build, motion system, launch campaign assets, and internal rollout. Those are deliberate scope cuts that keep the sprint at two weeks. If you need a site, the Web Sprint runs back-to-back. If you need launch assets, ongoing campaigns, or motion, the Growth retainer picks up from $7,000 a month after the sprint.

How quickly can we start? +

Usually within one to two weeks of signing. We only run two engagements at a time, which is how the quality holds, so if you need to ship before a fundraise, a launch, or a conference, tell us the deadline on the first call and we'll tell you straight whether the calendar works.

How many revision rounds are included? +

Two rounds of feedback on live calls are included in the Brand Sprint. Brand and Web includes four, two on the brand and two on the site. Our own mistakes never use a round.

What if we need a website too? +

Brand and Web combines the Brand Sprint with Web Sprint Plus for $50,000 fixed. That covers the brand plus up to ten pages and a CMS, ready in six weeks. A one-page landing page is also available for $10,000 in two weeks.