OSMI AI
From invisible to industry-defining. We helped OSMI launch a category-leading AI network, achieving $2M in node sales, 1,000 units sold in under 5 hours, and an 800% post-TGE surge.
From invisible to industry-defining. We helped OSMI launch a category-leading AI network, achieving $2M in node sales, 1,000 units sold in under 5 hours, and an 800% post-TGE surge.
Brand Strategy & Positioning
Visual Identity System
Product Design (UX/UI)
Website Design & Development
Go-to-Market Strategy
Campaign Development
Content Creation
Overview
While AI remains concentrated among tech giants, OSMI is pioneering a different path: a decentralised, censorship-resistant, GPU-powered cloud infrastructure for training, inference, and deploying AI models. With functional DePIN infrastructure and their own AI agent already developed, OSMI possessed the technical foundation but required strategic brand development to match their technological innovation.
We partnered with OSMI to translate their vision into market reality. Through comprehensive brand strategy, product design, and go-to-market execution, we positioned them as the definitive voice in decentralised AI infrastructure.
While AI remains concentrated among tech giants, OSMI is pioneering a different path: a decentralised, censorship-resistant, GPU-powered cloud infrastructure for training, inference, and deploying AI models. With functional DePIN infrastructure and their own AI agent already developed, OSMI possessed the technical foundation but required strategic brand development to match their technological innovation.
We partnered with OSMI to translate their vision into market reality. Through comprehensive brand strategy, product design, and go-to-market execution, we positioned them as the definitive voice in decentralised AI infrastructure.
800%
800%
token surge following TGE launch
$2M+
$2M+
token surge following TGE launch
1,000
1,000
token surge following TGE launch
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Meet OSMI,
the first AI owned
by the people
Meet OSMI,
the first AI owned
by the people
Meet OSMI,
the first AI owned
by the people
The first uncensored, bias-free conversational AI agent based on a decentralized framework and owned by the people.
The first uncensored, bias-free conversational AI agent based on a decentralized framework and owned by the people.
The first uncensored, bias-free conversational AI agent based on a decentralized framework and owned by the people.
Try now
Challenge
OSMI had solved the most complex challenge: building functional AI infrastructure on decentralised networks. Their technical achievement was significant, but market understanding remained limited.
OSMI had solved the most complex challenge: building functional AI infrastructure on decentralised networks. Their technical achievement was significant, but market understanding remained limited.
Core obstacles:
Absence of brand presence in a saturated AI and crypto landscape
Complex technology requiring accessible communication
Lack of differentiation from speculative AI projects
Compressed timeline with imminent TGE and node sale deadlines
Product experience that failed to convey technological sophistication
Absence of brand presence in a saturated AI and crypto landscape
Complex technology requiring accessible communication
Lack of differentiation from speculative AI projects
Compressed timeline with imminent TGE and node sale deadlines
Product experience that failed to convey technological sophistication
Challenge
Without strategic brand development and market positioning, OSMI risked being overlooked despite their technological breakthrough.
Without strategic brand development and market positioning, OSMI risked being overlooked despite their technological breakthrough.
Our Approach
We developed OSMI's brand from foundational principles, ensuring every touchpoint communicated credibility, innovation, and value.
We developed OSMI's brand from foundational principles, ensuring every touchpoint communicated credibility, innovation, and value.
Strategic Foundation
Working closely with OSMI's team, we conducted comprehensive brand workshops to define their mission, values, and market position. Through detailed competitive analysis, we identified opportunities for differentiation and crafted messaging that made complex DePIN technology accessible without sacrificing technical accuracy.
Working closely with OSMI's team, we conducted comprehensive brand workshops to define their mission, values, and market position. Through detailed competitive analysis, we identified opportunities for differentiation and crafted messaging that made complex DePIN technology accessible without sacrificing technical accuracy.
Visual Identity & Experience
We created a cohesive visual identity system that reflected OSMI's technological sophistication while remaining approachable to diverse audiences. The website was designed and developed with conversion optimization in mind, featuring clear information architecture that guided users from awareness to action. Simultaneously, we redesigned the product interface, prioritising usability and professional presentation.
We created a cohesive visual identity system that reflected OSMI's technological sophistication while remaining approachable to diverse audiences. The website was designed and developed with conversion optimization in mind, featuring clear information architecture that guided users from awareness to action. Simultaneously, we redesigned the product interface, prioritising usability and professional presentation.
Go-to-Market Execution
Our launch strategy encompassed TGE preparation, node sale campaign development, and comprehensive content creation. We developed tiered messaging strategies, implemented scarcity mechanics, and created educational content that resonated with Web3 communities. Performance marketing campaigns were optimised specifically for crypto-native conversion patterns.
Our launch strategy encompassed TGE preparation, node sale campaign development, and comprehensive content creation. We developed tiered messaging strategies, implemented scarcity mechanics, and created educational content that resonated with Web3 communities. Performance marketing campaigns were optimised specifically for crypto-native conversion patterns.
The Results
OSMI's market debut exceeded expectations. The TGE launched with an immediate 800% token surge, followed by a node sale generating over $2M in revenue. The first batch of 1,000 nodes sold out within five hours, demonstrating strong market demand and effective positioning.
Beyond immediate metrics, we established OSMI as a credible infrastructure provider in a space often characterised by speculation. By clearly articulating their functional technology and genuine utility, we differentiated them from projects lacking substance and built a foundation for sustained growth.
Long-term value created:
Market recognition as the leading decentralised AI infrastructure
Engaged community of users and node operators
Scalable brand system supporting continued expansion
Strategic positioning for future product launches
The partnership continues as OSMI scales their network, supported by brand foundations designed for growth and a product experience that converts interest into commitment.
OSMI's market debut exceeded expectations. The TGE launched with an immediate 800% token surge, followed by a node sale generating over $2M in revenue. The first batch of 1,000 nodes sold out within five hours, demonstrating strong market demand and effective positioning.
Beyond immediate metrics, we established OSMI as a credible infrastructure provider in a space often characterised by speculation. By clearly articulating their functional technology and genuine utility, we differentiated them from projects lacking substance and built a foundation for sustained growth.
Long-term value created:
Market recognition as the leading decentralised AI infrastructure
Engaged community of users and node operators
Scalable brand system supporting continued expansion
Strategic positioning for future product launches
The partnership continues as OSMI scales their network, supported by brand foundations designed for growth and a product experience that converts interest into commitment.
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
“
Proof of Work Studios set the gold standard in blockchain design, the driving force behind making Gala polished and professional. Charlie Simpson and his team bring unmatched creativity and precision. At LFG Incorporated, we’re thrilled to have them as partners - POW Studios f’in rocks and are the best in the business.
Jason Brink
LFG Incorporated Founder
“
POW demonstrated exceptional professionalism, creativity, and reliability in developing the brand and website for osmi.ai. They delivered high-quality work on time and made the entire process enjoyable.
Chris Chuter
Founder, OSMI
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
These guys are sharp. Not only do the Proof of Work Team have an outstanding creative eye and the technical design ability to execute against that, but they fundamentally understand business, brand strategy and market positioning. That kind of winning combination makes them an extremely valuable partner for any company that needs help telling their story to stakeholders. Great work product and fast execution. Five stars, will use again.
Jonathan Sanford
Founder Kedalion
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