VOLO
A top-tier events agency. A brand and website that finally says so. VOLO were already operating at the top of the experiential market. We rebuilt their brand and digital presence to match; creating a system that signals authority instantly, ranks strategically, and converts the right buyers into conversations.
A top-tier events agency. A brand and website that finally says so. VOLO were already operating at the top of the experiential market. We rebuilt their brand and digital presence to match; creating a system that signals authority instantly, ranks strategically, and converts the right buyers into conversations.
Overview
VOLO Events Agency is a leading producer of experiential marketing and live events, delivering marquee activations and large-scale experiences.
VOLO already had the proof: major work, national recognition, and a reputation built through delivery, including ranking No. 72 on the 2023 Inc. 5000, and inclusion on Event Marketer’s 2024 It List.
But their digital presence wasn’t fully doing the job an industry leader’s site must do: signal scale instantly, clarify what VOLO does in seconds, and drive qualified decision-makers into a call. We partnered with VOLO to create a brand and website system that makes their leadership feel inevitable, not explained.
VOLO Events Agency is a leading producer of experiential marketing and live events, delivering marquee activations and large-scale experiences.
VOLO already had the proof: major work, national recognition, and a reputation built through delivery, including ranking No. 72 on the 2023 Inc. 5000, and inclusion on Event Marketer’s 2024 It List.
But their digital presence wasn’t fully doing the job an industry leader’s site must do: signal scale instantly, clarify what VOLO does in seconds, and drive qualified decision-makers into a call. We partnered with VOLO to create a brand and website system that makes their leadership feel inevitable, not explained.
$4.6M+
$4.6M+
pipeline influenced
+112%
+112%
organic traffic from non-branded search
2.3×
2.3×
increase in decision-maker enquiries
Challenge
VOLO operates in a trust-led category where the website has one job: establish authority instantly and make it easy for buyers to move forward.
VOLO operates in a trust-led category where the website has one job: establish authority instantly and make it easy for buyers to move forward.
The core challenges were:
Digital identity didn’t fully reflect VOLO’s scale and seniorityLaunching at speed without compromising trust or usability
Services needed clearer structure for fast scanning + decision-making
Location footprint created SEO opportunity, but needed consistent architecture
Conversion journey needed tightening (clearer CTAs, fewer dead ends, stronger proof)
Digital identity didn’t fully reflect VOLO’s scale and seniorityLaunching at speed without compromising trust or usability
Services needed clearer structure for fast scanning + decision-making
Location footprint created SEO opportunity, but needed consistent architecture
Conversion journey needed tightening (clearer CTAs, fewer dead ends, stronger proof)
Our Approach
We treated this as a “major player” positioning and performance rebuild; brand clarity first, conversion and SEO second, then scale.
We treated this as a “major player” positioning and performance rebuild; brand clarity first, conversion and SEO second, then scale.
Brand Identity & Positioning:
We refined VOLO’s identity system to communicate what the market already validates: VOLO is a top-tier experiential marketing and event production partner. The goal wasn’t to look trendy, it was to look trusted, proven, and built for high-stakes delivery.
Website as the Sales Engine:
We rebuilt the site around buyer intent:
Clear navigation and information architecture
Proof-forward layouts that establish credibility quickly
Consistent conversion layer (CTA patterns, enquiry pathways, “book a call” flow)
Stronger service storytelling that reflects VOLO’s end-to-end capability
Clearer category positioning and authority signals aligned to VOLO’s recognition
A structured service + location framework built to scale
A conversion-first experience designed to turn credibility into booked calls
Website as the Sales Engine:
We rebuilt the site around buyer intent:
Clear navigation and information architecture
Proof-forward layouts that establish credibility quickly
Consistent conversion layer (CTA patterns, enquiry pathways, “book a call” flow)
Stronger service storytelling that reflects VOLO’s end-to-end capability
SEO That Compounds:
We implemented an SEO system designed to scale across services and locations, using VOLO’s existing footprint as an advantage:
Technical SEO + on-page structure
Service page strategy aligned to high-intent search behaviour
Location architecture to capture demand in priority markets (e.g., Las Vegas, London, Miami, NYC, etc.)
Internal linking + metadata patterns built for future expansion
Long-term value created:
Scalable SEO architecture across service and location demand
A premium digital foundation that supports enterprise-level procurement decisions
A brand system designed to hold its own at the top of the experiential market
SEO That Compounds:
We implemented an SEO system designed to scale across services and locations, using VOLO’s existing footprint as an advantage:
Technical SEO + on-page structure
Service page strategy aligned to high-intent search behaviour
Location architecture to capture demand in priority markets (e.g., Las Vegas, London, Miami, NYC, etc.)
Internal linking + metadata patterns built for future expansion
Website as the Sales Engine:
Clearer category positioning and authority signals aligned to VOLO’s recognition
A structured service + location framework built to scale
A conversion-first experience designed to turn credibility into booked calls
Long-term value created:
Scalable SEO architecture across service and location demand
A premium digital foundation that supports enterprise-level procurement decisions
A brand system designed to hold its own at the top of the experiential market
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
“
If you want to launch a successful business in web3, there is no better partner than Proof of Work Studio
Eric Schiermeyer
Gala co-founder and CEO
More works