A brand identity
in two weeks.
Designed by
senior people.

Reserve your place

30 minutes with a founder

Kedalion K monogram in gold set into rock

Clad t-shirt

Datagram tote bag

Binsr Inspect site on a laptop

Clad shipping container on a crane

Kedalion billboard over a station escalator

Kedalion poster in a subway station, verified in-ground resources into liquid, tradeable tokens

NIZK on a conference stage screen

Clad billboard on a city building

What the brand sprint delivers

The logo and identity

Your logo in colour, mono and reversed, with the colour, type and imagery that go around it.

01Logo, wordmark and mark

02Colour system for screen and print

03Type system

04Imagery direction

05Graphic device

Your brand in use

Three pieces designed in your new brand. You choose which three at kickoff.

01Site hero

02Product screen

03Deck template

04Social set

05Launch announcement

06Merch

Guidelines and files

The rules for using your brand, and the files your team needs to use it without us.

01Guidelines in Figma and PDF

02Figma library of styles and components

03Exported asset kit

Clad tote bag with the C monogram against a concrete wall, by Proof of Work Studio

Reversa on a keynote stage screen reading Mapped to your operations, by Proof of Work Studio

Black cap with the white Datagram mark, by Proof of Work Studio

The Kedalion website on a laptop standing on a rock above water, by Proof of Work Studio

How it works

01

It starts with a call

An hour with the designers on day one. We look at references and agree what the brand needs to do.

02

Two directions by day three

We present two directions for your brand, live. You choose one and we build it into the full identity.

03

Yours on day ten

Logo, guidelines and every working file, handed over on a call. Your team can use them without us.

Proof

“

Working with POW felt like having a senior creative partner embedded in our team. They understood fintech from day one and delivered a brand that positioned us for Series A.”

Tiffany Lai CMO, Datagram

100,000+ Datagram signups in under four weeks.

$4M Datagram's pre-seed, raised after the rebrand.

What does the brand sprint include? +

A visual identity, with your logo, colour and type systems, imagery direction and a graphic device. You also get three applications you choose, guidelines, a Figma library and exported assets. We hand over the working files on day ten.

What does it cost? +

$25,000 fixed for ten working days. Positioning and a website are separate.

Can a two-week brand really be distinctive? +

Yes. Senior designers work from your positioning and present two directions live, so you choose a brand built for you. One direction is then developed into the full identity.

Who runs the work? +

Charlie Simpson and David Henshaw lead it, with senior creatives doing the design. Between them they have 25 years inside funded technology companies.

How fast can we start? +

Bring your deadline to the first call and we'll check dates. We need your positioning in writing and one named approver before the sprint starts.

How is two weeks even possible? +

The scope is fixed and we build on positioning you've already settled. Senior people do the work, decisions are made on three live calls, and feedback comes back as one list within a working day.

We are pre-seed. Is that too early? +

We'll look at what you have on the call. The sprint needs settled positioning, one approver and a date to work towards. If the positioning still needs work, the Positioning Week comes first.