Privacy Policy
Last updated: May 2026
Proof of Work Studio Ltd ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with us through our website or services.
We collect two categories of personal data.
Contact data you provide. When you complete a form on our website or email us directly, we collect your name, email address, company name where given, and any details you choose to share about your enquiry.
Technical and usage data. When you visit our website, we automatically collect technical information including your IP address, device type, browser, operating system, referring website, the pages you visit, and how you interact with them. This is collected via Google Analytics, Google Tag Manager, and the LinkedIn Insight Tag. See the Cookies and Tracking section below for detail.
We use your personal data to:
Respond to enquiries and provide information about our services
Send you updates about our work, where you have opted in
Understand how our website is used and improve it
Measure the performance of our advertising on platforms such as LinkedIn
Build audiences for retargeting on LinkedIn, where you have consented
Under UK and EU data protection law, we rely on the following lawful bases to process your personal data.
Consent. For marketing communications, and for non-essential cookies and tracking technologies including the LinkedIn Insight Tag. You can withdraw consent at any time.
Legitimate interests. For responding to enquiries, basic website analytics, and protecting our website from misuse, where these do not override your rights.
Contract. For data processed as part of providing services to existing clients.
We do not sell your personal data. We do share data with the third-party services we use to operate the website, run analytics, and run paid advertising. These providers act as data processors under our instructions.
Google processes website usage data via Google Analytics and Google Tag Manager
LinkedIn processes interaction data via the LinkedIn Insight Tag for advertising measurement and retargeting
Vercel hosts the website and processes basic server log data
Formspree processes form submissions on our behalf
Calendly processes data when you book a call with us
Vimeo processes video playback data when you watch videos embedded on our pages
We do not pass your data to other third parties for their own marketing.
We will retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for marketing purposes. If no longer needed, we will securely delete your data. In compliance with UK regulations, personal data will be kept for a maximum of 6 years, unless required otherwise by law.
Under UK and EU data protection law, you have the right to:
Request access to the personal data we hold about you
Request the correction of inaccurate data
Request the deletion of your personal data
Object to processing, including direct marketing
Restrict processing in certain circumstances
Request data portability
Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, please contact us at hello@proofofwork.studio. You also have the right to lodge a complaint with the UK Information Commissioner's Office at ico.org.uk.
We take the security of your personal data seriously and use industry-standard security measures, including secure databases, to protect it from unauthorized access, loss, or misuse.
We use the following third-party services that process personal data on our behalf. Each has its own privacy policy describing how they handle data.
Google Tag Manager for managing our analytics and advertising tags
Google Analytics 4 for understanding how the website is used
LinkedIn Insight Tag for measuring our LinkedIn ad campaigns and building retargeting audiences
Vercel for hosting the website
Formspree for processing form submissions
Calendly for booking calls
Vimeo for hosting videos embedded on our pages
Our website uses cookies and similar tracking technologies. They fall into the following categories.
Strictly necessary cookies are required for the website to function. These do not require consent.
Analytics cookies help us understand how visitors interact with our website. We use Google Analytics 4, set via Google Tag Manager, to collect this data.
Advertising cookies help us measure the performance of our paid advertising campaigns and show you relevant content on platforms such as LinkedIn. We use the LinkedIn Insight Tag (Partner ID 9103578) for this purpose.
You can block or delete cookies through your browser settings, although this may affect how the website functions. We are working to add a cookie preference centre that lets you adjust these settings directly. Until then, if you would like us to stop processing your data through these tools, please email hello@proofofwork.studio.
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at hello@proofofwork.studio.