Brand and web
for Boston tech.
From our London studio, we work with funded AI, B2B SaaS, and fintech companies in Boston and Cambridge. Brand and web shipped in two weeks.
Brand for trust
Identity that signals real product to investors, enterprise buyers, and senior hires.
Web that converts
Launch-ready websites built to convert technical buyers and enterprise pipelines.
Creative on retainer
A senior creative team in your Slack. Monthly pool for design, motion, video, and copy.
Kickoff to launch in 14 days.
Discover
Async questionnaire and AI-powered research. No workshops, no delays. We map your market, audience, and competitors before the first call.
Design
Strategy signed off, then straight into design. Senior creatives, not juniors. Logo, visual system, and brand assets. Three feedback rounds built in.
Deliver
Delivered live and functional. Brand files exported, guidelines packaged, social kit ready. Not a PDF deck. Working assets you can use the day we're done.
Quick turnaround, incredible quality. Your designer is probably in the top 1% I've ever worked with.
Questions.
London, United Kingdom. The studio is fully remote-friendly but the team is London-anchored. Founders Charlie Simpson and David Henshaw run the work from London, and roughly half our clients are US-based, including teams in Boston, New York, and SF. We invoice GBP or USD from a UK Ltd, your choice.
London is five hours ahead of Boston. We take morning calls in your afternoon and afternoon calls in your morning. Async work happens overnight on your side, which usually speeds the work up rather than slows it down. The overlap covers an entire East-coast working day plus the London morning, which is more contact time than most US-to-US agencies offer.
Sometimes. We travel to the US for kickoffs, brand reveals, or major milestones when it makes sense for the engagement, including Kendall Square, Cambridge, and the wider Greater Boston scene. Day-to-day work runs over Slack, async docs in Figma and Notion, and weekly video calls. HUBweek and MIT spinout demo weeks tend to be when we are in town.
Yes. We invoice in GBP or USD from a UK Ltd. Most US clients pay USD via wire or ACH. Net-30 is standard. For biotech and deep-tech clients on grant-funded budgets, we are also comfortable working to milestone-based payment schedules tied to specific deliverables rather than calendar months.
The two-week Brand Sprint is $15,000 fixed. The Web Package starts at $10,000 and runs up to $20,000 depending on scope. The Growth retainer starts at $7,000 per month. Fixed scope, fixed timeline, no retainer required to start. Full pricing context sits in the Funded Startup Brand Benchmarks 2026 report.
Two weeks for the Brand Sprint. Two to three weeks for the Web Package. Run them back-to-back and you are live with a new identity and a launch-ready site in five weeks total. Full rebrands run 10 to 16 weeks. Deep-tech and biotech rebrands under FDA, EMA, or scientific advisory review usually stretch the calendar a little longer.
Charlie Simpson and David Henshaw. Founder-led, every engagement. There is no junior account manager between you and the work. Both have 15-plus years inside the tech and creative scene, including senior creative leadership at Gala Games and Bitkraft-backed studios. You meet the people doing the work on day one and you keep meeting them through to launch.
Essential Design and Minelli both have Boston roots. We are positioned differently as a London-based, founder-led studio focused only on funded technology companies in crypto, AI, and fintech. POW sits at a different end of the spectrum, London-anchored, founder-led, two-week sprints rather than month-long discoveries, and built only for funded AI, fintech, and crypto startups. We do not chase consumer brand or general SaaS work, which keeps the methodology sharp. A longer breakdown sits in our guide to the best branding agencies for funded startups in 2026.
Seed to Series C technology companies in AI, fintech, and crypto. Mostly funded, mostly preparing for or just after a raise, mostly at the moment their existing brand has stopped doing its job. The Boston cohort skews technical, with strong MIT and Harvard spinout DNA, plus a Kendall Square cluster of AI infrastructure and applied research. We design knowing your audience is technical and your buyers are skeptical by default.
Yes. MIT spinouts, ETH Zurich spinouts, and broader deep-tech teams are a recurring client profile. The brief is usually translating dense scientific or technical work into something a non-specialist board, investor, or customer can grasp without dumbing it down. We have shipped for crypto infrastructure, AI infrastructure, and DePIN networks, which share the same translation problem.
Within the funded-tech remit, yes. We work primarily on AI, fintech, and crypto, but several recent engagements have sat at the AI-bio interface, drug discovery platforms, computational biology, and bioinformatics tools. We are not a clinical comms shop and we do not write regulatory copy, but we build brand systems that translate cleanly across scientific, investor, and commercial audiences.
Yes. Kendall Square is one of the densest concentrations of technical funded startups on the planet, and the Cambridge cohort sits adjacent. We know the investor lineup, including General Catalyst, Spark Capital, Founder Collective, and the Polaris Partners deep-tech roster, and we design knowing your next pitch will land in front of people who read primary research for fun.
Yes. We have shipped under live legal review four times this year for crypto teams under SEC scrutiny. The mechanics translate directly to US fintech under FinCEN, OCC, or state-level review, and to biotech under FDA or EMA review. Templates flex around what your team needs to redact, replace, or rephrase. Compliance review adds elapsed time, not work time.
Most clients move into a Growth retainer. Ongoing brand stewardship, ad creative, content support, conference assets, founder content. From $7,000 a month. Hemi is on a $75,000 per month retainer with us. The retainer keeps the studio embedded so you do not have to brief a new team every time you ship a campaign, a fundraise update, or a product launch.
Usually within one to two weeks of signing. We run two engagements concurrently maximum, which keeps quality high and timelines tight. If you need to ship before a fundraise, a launch, or a conference like HUBweek, tell us the deadline at first call and we will tell you straight whether the calendar works.
We only work with funded technology companies. You will not waste week one explaining what a Series A deck needs to do, why your developer audience differs from your investor audience, or why your homepage has three jobs at once. Sector-fluent, founder-led, and our portfolio is the only one in the room for AI, fintech, and crypto at funded scale.
The Web Package stands alone. We work to your existing brand guidelines, identity, and tone of voice. Two to four weeks from kickoff to live site, on your existing domain, ready to perform. If the brand needs a tune-up alongside the site, we can bolt on a positioning sprint without committing to a full rebrand.