Gala

Gala started as a crypto gaming platform and grew into an entertainment network spanning games, music, film, and blockchain. Each new product arrived with its own look, and the brand was splitting across audiences as different as gamers, artists, investors, and developers. We were Gala's embedded creative team through that scale-up, across every business unit.

We structured Gala as a branded house. One master brand sits over defined sub-brands for Games, Music, Film, GalaChain, and GalaSwap. A modular design system gave each unit its own voice and kept the shared parts fixed, so a game drop page and a music release still read as Gala. Each product line got its own UX and campaign system on the same base.