Web3 branding.
Built to last.
For funded Web3 founders who need a brand that holds up in a wallet, on a listing, and in a boardroom. Identity and narrative for the teams behind Hemi, Datagram, OSMI, and Gala.
Identity that travels
A Web3 brand lives across more surfaces than almost any other category. It needs to hold up across a wallet UI, a token listing, a Discord server, and a conference keynote.
Narrative before copy
Web3 projects fail at brand because they lead with mechanism, not meaning. We build the story first - who it's for, why it matters, and how to say it without losing the technical audience.
Collateral for launch week
The brand assets your BD, comms, and growth teams need the week you go live. Not promised for later. Delivered with the brand.
Discover
Async questionnaire plus research into your protocol, community, and token story. Holders and competitors mapped before the first call.
Design
Then design with senior creatives who have built web3 brands through full cycles. Crypto-native without the cliches. Three feedback rounds built in.
Deliver
Delivered live on day fourteen. Brand files, guidelines, X and Discord kit, and governance-forum-ready assets. Not a PDF deck.
POW Studio transformed Hemi's technology into a scalable brand and story. The strategy and creative foundation they built have been key to our growth across the Bitcoin ecosystem.
Yes. Half the crypto sites we have built had counsel reviewing copy and disclosures before launch. We design knowing legal will redline. The brand and web templates flex around what your team needs to redact, replace, or rephrase before mainnet.
Mutual NDA from the first call. We have worked under NDA with three pre-launch protocols this year. We know how to write copy and design surfaces that signal product without revealing roadmap.
No. Our last four crypto clients were incorporated in Cayman, BVI, Switzerland, and Singapore. We work in GBP or USD and invoice from a UK Ltd. Time zones overlap with London hours.
We do not design tokenomics. We design the brand, the narrative, and the surfaces that explain it. Your team or your economic advisor owns the tokenomics. We make it readable to the people you want using or holding it.
Yes if you give us six weeks runway. Brand Sprint plus Web Package plus a launch collateral push. We have done this four times this year for protocols going live across Bitcoin, Ethereum, and DePIN networks.
Most of our crypto clients move into a Growth retainer post-launch. Hemi has been on a monthly retainer with us since launch. Ongoing brand stewardship, ad creative, ecosystem updates, conference assets, partner kits.
We only work with funded technology companies in crypto, AI, and fintech. You will not waste week one explaining what a token launch is, why a wallet user differs from a SaaS user, or why your homepage needs to read for both retail and institutional buyers. Crypto-native team, fluent in the moves your audience already knows.
Yes. Hemi is a Bitcoin Layer-2. Datagram is a DePIN network. OSMI is a decentralised AI protocol. We have shipped brand and web for each of these sub-categories within the last 18 months. Same applies to Web3 social, on-chain games, NFT collections, and exchange brands.
Two weeks for the Brand Sprint. Two to three weeks for the Web Package. Run them back-to-back and you are live with a new identity and a launch-ready site in five weeks total. Most of our crypto clients run them sequentially in the lead-up to mainnet.