Datagram
The trust layer for decentralised networks
Datagram is a networking layer that brings AWS-level scale to decentralised infrastructure, already used by 200+ enterprises and 1M+ people. The technology was ahead of the story, and the testnet launch was next. It started with a Brand Sprint and the website, five weeks back to back, then a Growth retainer through the launch, about eight months in all.
We positioned Datagram as the trust layer for decentralised networks, then built the identity, the website, and the product UI, and ran the testnet campaign. The campaign spoke to node operators first. The network only exists if they show up.
The testnet drew 100,000+ node operator signups in under four weeks, the launch films passed 350,000 views, and Datagram closed a $4M pre-seed round. Node operators became its loudest advocates, and the project went from unknown to trending on Crypto Twitter.
