DePIN brands.
Shipped in two weeks.
For DePIN founders building decentralised infrastructure. Brand, web, and launch creative for the teams behind Datagram, OSMI, and Hemi.
Brand for the network
Identity that lands with node operators, hardware partners, and protocol users.
Web for adoption
Static, fast, and built for users who already worry about phishing pages.
Creative for mainnet
The collateral your BD team needs the week of mainnet launch.
Kickoff to launch in 14 days.
Discover
Async questionnaire and AI-powered research. No workshops, no delays. We map your market, audience, and competitors before the first call.
Design
Strategy signed off, then straight into design. Senior creatives, not juniors. Logo, visual system, and brand assets. Three feedback rounds built in.
Deliver
Delivered live and functional. Brand files exported, guidelines packaged, social kit ready. Not a PDF deck. Working assets you can use the day we're done.
Working with POW felt like having a senior creative partner embedded in our team. They understood fintech from day one and delivered a brand that positioned us for Series A.
Questions.
Any protocol coordinating physical or digital infrastructure through token incentives. Compute (Akash, Render), storage (Filecoin, Storj), bandwidth (Datagram, Andrena), energy (Glow, Daylight), wireless (Helium Mobile), mobility data (DIMO), sensor networks, and AI compute markets all count. We have shipped brand and web for teams across these categories.
Yes. Datagram is a DePIN bandwidth and internet infrastructure network we shipped brand and web for, which reached 100,000+ network signups in four weeks. OSMI is a decentralised AI infrastructure protocol we ran through a full identity rebuild that drove $2M in launch revenue. Hemi sits adjacent as a Bitcoin Layer-2 with similar trust patterns and is on a $75k per month retainer.
Most DePIN brands have to speak to two audiences at once. Hardware operators running nodes, and end users buying access. We build the brand system once and split the surfaces across an operator-onboarding flow, a developer-facing docs site, and a consumer-facing marketing page. The brand reads as one thing across all three even though the language and density shift.
The Brand Sprint covers positioning, naming if needed, full visual identity, logo system, type system, colour, brand guidelines, and launch-ready collateral. The Web Package covers up to a six-page launch site on Webflow or Framer, fully responsive, ready to deploy. Hardware partner kits, operator-onboarding flows, and exchange-listing creative can bolt on within the same engagement.
The Brand Sprint is $15,000 fixed for two weeks. The Web Package runs $10,000 to $20,000 depending on scope. The Growth retainer starts at $7,000 per month for ongoing creative once the network is live. Full pricing context for funded crypto rebrands sits in the Funded Startup Brand Benchmarks 2026 report.
Yes. Co-branded packaging, partner co-marketing kits, and exchange listing graphics are standard for our DePIN clients. Datagram shipped a hardware partner kit out of our Brand Sprint. We can include that in the engagement scope or run it as a follow-on inside the Growth retainer once the network is live.
Yes. Several of our DePIN clients launched a stripped-back testnet identity and then ran a full Brand Sprint and Web Package in the lead-up to mainnet. That sequence costs less in week one and lets us learn from the testnet audience before locking in the mainnet brand. We design the testnet surfaces knowing they will graduate, so nothing has to be rebuilt twice.
Yes. Token announcement creative, TGE day landing pages, exchange listing graphics, and post-listing campaign assets are standard scope. We have shipped TGE creative under NDA for three protocols in the last 12 months. We design knowing legal will review every claim and copy will be redlined.
If you have a mainnet milestone in the diary, work back from it. Two weeks for the Brand Sprint, two to three weeks for the Web Package, run them back-to-back and the network goes live with a new identity and a launch-ready site in five weeks total. Full identity systems with hardware and exchange surfaces run 10 to 16 weeks end to end.
Usually within one to two weeks of signing. We run two engagements concurrently maximum, which keeps quality high and timelines tight. If you need to ship before a TGE, a mainnet launch, or a conference, tell us the deadline at first call and we will tell you straight whether the calendar works.
Founders Charlie Simpson and David Henshaw lead every engagement. There is no junior account manager between you and the work. Both have 15-plus years inside crypto, gaming, and tech, including senior creative leadership at Gala Games and Bitkraft-backed studios. You meet the people doing the work on day one and you keep meeting them through to launch.
A 60-minute kickoff with the founder or product lead, access to any existing brand, deck, and docs, and a clear view of the audience you are launching to (operators, developers, end users, partners). We run discovery in week one and pressure-test positioning before any pixels are drawn.
Operator-onboarding creative, hardware partner kits, and ecosystem-integration launches make up most of the work after a network goes live. Most DePIN clients move into a Growth retainer to cover it. Hemi runs on a $75k per month retainer with us, plus ongoing brand stewardship, ad creative, and conference assets. The retainer keeps the studio embedded so you do not have to brief a new team every time you ship.
We only work with funded technology companies in crypto, AI, and fintech. You will not waste week one explaining what a DePIN network is, why a node operator differs from a SaaS user, or why your homepage needs to read for both retail and institutional audiences. Crypto-native team, fluent in the patterns your audience already knows.
Mutual NDA from the first call. We have worked under NDA with three pre-launch protocols this year. We know how to write copy and design surfaces that signal product without revealing roadmap or token economics.