DePIN brands.
Shipped in two weeks.

For DePIN founders building decentralised infrastructure. Brand, web, and launch creative for the teams behind Datagram, OSMI, and Hemi.

Datagram
Hemi
Coinbase
Bloq
CoinGecko
LFG
Jito
Visa
Deloitte
BT
Eli Lilly
What we deliver for DePIN networks

Brand for the network

Identity that lands with node operators, hardware partners, and protocol users.

01Brand concept and visual direction
02Logo, wordmark, and motion principles
03Visual identity system and guidelines
04Discord, X, and partner templates
05Hardware kit and node-operator collateral
Grid of Datagram node devices with glowing orange logos joined by data links, 3D render by Proof of Work Studio

Web for adoption

Static, fast, and built for users who already worry about phishing pages.

01Conversion-led marketing site, deployed live
02Node-operator onboarding and dashboard UX
03Lighthouse 90+ performance and accessibility
04Documentation, security, and trust pages
05CMS handover with Web Sprint Plus
Hemi homepage with the headline Activate compliant Bitcoin yield without leaving custody and a pixel art Bitcoin coin, website by Proof of Work Studio

Creative for mainnet

The collateral your BD team needs the week of mainnet launch.

01Pitch deck, one-pager, ecosystem map
02Partner kits and exchange listing graphics
03Conference booth, banners, and swag
04Launch ad creative and social campaign
05Founder talking points and PR bios
Hemi orange corduroy cap with the white embroidered Hemi mark, brand merchandise by Proof of Work Studio
How it works
01

Discover

Async questionnaire plus research into your network, hardware story, and operator base. We map node operators, token incentives, and rival networks before the first call.

02

Design

Strategy agreed, then design. Senior creatives who have branded physical-infrastructure networks. Identity that makes hardware plus token make sense. Two rounds of feedback on live calls.

03

Deliver

Working assets on day fourteen. Brand files, guidelines, operator onboarding creative, and a social kit for the launch push. Not a PDF deck.

Proof
“

Working with POW felt like having a senior creative partner embedded in our team. They understood fintech from day one and delivered a brand that positioned us for Series A.

Tiffany Lai
Tiffany Lai CMO, Datagram
60+ Crypto and tech brands built across AI, fintech, and Web3.
100% Senior creatives. No juniors, no outsourcing.
More DePIN and infrastructure work
FAQ
What counts as DePIN for the purpose of this work? +

Any protocol coordinating physical or digital infrastructure through token incentives. Compute (Akash, Render), storage (Filecoin, Storj), bandwidth (Datagram, Andrena), energy (Glow, Daylight), wireless (Helium Mobile), mobility data (DIMO), sensor networks, and AI compute markets all count. We have shipped brand and web for teams across these categories.

Have you actually worked with DePIN networks? +

Yes. Datagram is a DePIN bandwidth and internet infrastructure network we shipped brand and web for, which reached 100,000+ network signups in four weeks. OSMI is a decentralised AI infrastructure protocol we ran through a full identity rebuild that drove $2M in launch revenue. Hemi sits adjacent as a Bitcoin Layer-2 with similar trust patterns and is on an ongoing monthly retainer.

How do you handle node-operator audiences? +

Most DePIN brands have to speak to two audiences at once. Hardware operators running nodes, and end users buying access. We build the brand system once and split the surfaces across an operator-onboarding flow, a developer-facing docs site, and a consumer-facing marketing page. The brand reads as one thing across all three even though the language and density shift.

Do you do testnet vs mainnet brand transitions? +

Yes. Several of our DePIN clients launched a stripped-back testnet identity and then ran a full Brand Sprint and Web Sprint in the lead-up to mainnet. That sequence costs less in week one and lets us learn from the testnet audience before locking in the mainnet brand. We design the testnet surfaces knowing they will graduate, so nothing has to be rebuilt twice.

Fees and timings for every package are on the Brand Sprint and Web Sprint pages.