Series B rebrand agency for scaling startups.

The Series A brand got you funded. Series B has to hold up under enterprise procurement, VP hires, and the next round of tier-one diligence. Built for the scale shift.

Coinbase
Visa
Hemi
Eli Lilly
Jito
Deloitte
Gala
CoinGecko
Bloq
Datagram
BT
LFG
Kedalion
Volo
What you get

Brand built for enterprise

A visual identity built on your existing positioning that signals scale, seriousness, and a company procurement will sign off on.

01Visual direction for enterprise and VP-level buyers
02Identity system that scales across products
03Colour system and typography
04Brand guidelines your team can run
05Imagery direction
Hemi orange corduroy cap with the white embroidered Hemi mark, brand merchandise by Proof of Work Studio

Web that survives procurement

Site engineered for enterprise procurement, security review, and the senior buyer who reads every footer.

01Enterprise marketing site, deployed live
02Trust, security, compliance, and customer pages
03Careers and VP hiring surfaces
04Lighthouse 90+ performance and accessibility
05CMS handover with Web Sprint Plus
Hemi homepage with the headline Activate compliant Bitcoin yield without leaving custody and a pixel art Bitcoin coin, website by Proof of Work Studio

Applications and handover

Three brand applications and an asset kit, all exported, packaged, and usable the day we are done.

01Concept applied to key touchpoints
02Full asset kit and file handover
03Working files, not a static PDF
04Thirty-minute training session
05No loose ends, no missing files
Grid of Datagram node devices with glowing orange logos joined by data links, 3D render by Proof of Work Studio
How it works
01

Position

One week of audience research, competitor mapping and concept development, built on your existing positioning for the enterprise audience and signed off before identity production begins.

02

Identity

One week of identity system, guidelines, and application templates. Built to scale across products, regions, and a marketing team that ships weekly.

03

Launch

Five weeks of website, up to ten pages with a CMS. Sales, recruiting, and PR collateral are scoped separately.

Proof
“

POW Studio transformed Hemi's technology into a scalable brand and story. The strategy and creative foundation they built have been key to our growth across the Bitcoin ecosystem.

Iwona Zdanowicz
Iwona Zdanowicz Chief of Staff, Bloq
$1.2B+ TVL reported by Hemi.
60+ Funded tech brands built across AI, fintech, and Web3.
Recent Series B-scale work
FAQ
When should we rebrand at Series B, and when should we hold? +

Rebrand if your audience has shifted from early adopter to enterprise, your product has expanded materially since the Series A brand was set, or you are about to enter procurement-led sales cycles. Hold if the Series A brand is still doing its job and only the team is bigger. Most Series B companies need the rebrand because the buyer has changed, not because the product is unrecognisable. The signal is procurement asking for SOC 2 pages and VP candidates evaluating you on LinkedIn before they pick up a call. If those are happening, the Series A brand is already costing you.

How is a Series B rebrand different from a Series A rebrand? +

Series A is the identity foundation. The first time the brand is built for anyone outside the founder's network. The work is to signal you are no longer the seed-stage version of yourselves. Series B is the enterprise and scale rebuild. Procurement, security, compliance, and senior hires all evaluate you on the brand surface. The system has to hold up under multi-product expansion, a marketing team shipping weekly without permission, and a sales motion that runs through enterprise legal. Same studio, different job.

Will the new brand hold up under enterprise procurement? +

Yes. We build trust, security, and compliance surfaces into the website and the brand system from day one. SOC 2, ISO, and GDPR pages, customer logo walls, and case studies in the format procurement actually reads. Enterprise legal teams look for specific signals and we know what they are. Building those in costs nothing more than building them out at quarter three when the first six-figure deal stalls.

How does the rebrand support VP and senior hiring? +

A careers page can be one of the ten pages on the site, and recruiting collateral is scoped separately. VP candidates evaluate companies on the brand surface before they ever take a recruiter call. A Series B brand that signals scale, ambition, and seriousness reduces time-to-offer for senior hires by quarters, not weeks.

Fees and timings for every package are on the Brand Sprint and Web Sprint pages.