Series B rebrand agency for scaling startups.
The Series A brand got you funded. Series B has to hold up under enterprise procurement, VP hires, and the next round of tier-one diligence. Built for the scale shift.
Brand built for enterprise
Positioning and identity that signals scale, seriousness, and a company procurement will sign off on.
Web that survives procurement
Site engineered for enterprise procurement, security review, and the senior buyer who reads every footer.
Sales, PR, and hiring collateral
The full stack of assets a Series B company needs the day after launch. Sales, recruiting, PR, and analyst-ready.
Kickoff to launch in six to ten weeks.
Position
Two weeks of audience research, competitor mapping, and strategic positioning for the enterprise audience. Signed off before any visual work begins.
Identity
Three to four weeks of identity system, guidelines, and application templates. Built to scale across products, regions, and a marketing team that ships weekly.
Launch
Three to four weeks of website, sales, recruiting, and PR collateral. Coordinated launch with comms, investors, and customers on the same day.
POW Studio transformed Hemi's technology into a scalable brand and story. The strategy and creative foundation they built have been key to our growth across the Bitcoin ecosystem.
Questions.
Rebrand if your audience has shifted from early adopter to enterprise, your product has expanded materially since the Series A brand was set, or you are about to enter procurement-led sales cycles. Hold if the Series A brand is still doing its job and only the team is bigger. Most Series B companies need the rebrand because the buyer has changed, not because the product is unrecognisable. The signal is procurement asking for SOC 2 pages and VP candidates evaluating you on LinkedIn before they pick up a call. If those are happening, the Series A brand is already costing you.
Series A is the identity foundation. The first time the brand is built for anyone outside the founder's network. The work is to signal you are no longer the seed-stage version of yourselves. Series B is the enterprise and scale rebuild. Procurement, security, compliance, and senior hires all evaluate you on the brand surface. The system has to hold up under multi-product expansion, a marketing team shipping weekly without permission, and a sales motion that runs through enterprise legal. Same studio, different job.
Yes. We build trust, security, and compliance surfaces into the website and the brand system from day one. SOC 2, ISO, and GDPR pages, customer logo walls, case studies in the format procurement actually reads, and an analyst-ready investor and partner kit your sales team can hand over without re-briefing. Enterprise legal teams look for specific signals and we know what they are. Building those in costs nothing more than building them out at quarter three when the first six-figure deal stalls.
The careers page, LinkedIn templates, founder content scaffolding, and senior recruiting collateral all ship in the engagement. VP candidates evaluate companies on the brand surface before they ever take a recruiter call. A Series B brand that signals scale, ambition, and seriousness reduces time-to-offer for senior hires by quarters, not weeks.
Refresh if the strategy and identity still hold and only the application has gone stale. Rebrand if the audience, product, or competitive position has materially shifted since Series A. We tell you which one you actually need at the kickoff call, not after we have already sold you the bigger package. Most Series B companies sit on the line and we will give you a straight answer either way.
The brand has to ship into all three workstreams from day one or it sits in a guidelines PDF unused. Hiring gets a careers page, LinkedIn templates, and founder content scaffolding. Sales gets deck template, one-pagers, and case study format. PR gets the announcement narrative, founder talking points, and press kit. We deliver these in the engagement, not as add-ons. Most agencies stop at the guidelines document. We do not.
Positioning, naming stress-test, identity system, application templates, marketing site with enterprise trust surfaces, careers and hiring collateral, investor and analyst kit, announcement and PR assets, and a system that scales across multi-product and multi-region expansion. The system has to hold up when your marketing team grows from three to fifteen and no one has time to brief the agency for every ad.
Six to ten weeks end-to-end for most Series B rebrands. Two weeks of positioning and strategy, three to four weeks of identity and system, three to four weeks of website and collateral. Full rebrands with multi-product systems, multi-region rollout, or regulated industries under FCA or FINRA review can run 12 to 16 weeks. We tell you the honest timeline at first call, not after kickoff.
Charlie Simpson and David Henshaw, the founders. Every engagement is founder-led. There is no junior account manager between you and the work, no creative director who pitches the work and then hands it to a team you have not met. Combined 25 years inside the funded technology scene. You meet the people doing the work on day one and you keep meeting them through to launch.
Most Series B rebrands land in the $60,000 to $150,000 range for brand, website, and launch collateral combined. The investment is fixed scope, fixed price, with the brand work and the website priced separately so you can pick what you need. A Series B rebrand that lands two enterprise deals or accelerates one VP hire pays for itself in the first quarter.
Anything built for the Series A pitch and never extended. The component library that was one founder's Figma file. The deck template that does not survive a multi-product story. The careers page built for one hire that now has to scale to forty. The trust footer that has nothing in it because procurement was not yet a problem. We assess each piece on kickoff. What earns its place stays. What is propping the company up at the cost of growth gets binned.
Usually within two to three weeks of signing. We run two engagements concurrently maximum, which keeps quality high and timelines tight. If you need to ship before a board meeting, a conference, or an enterprise sales push, tell us the deadline at first call and we will tell you straight whether the calendar works. We do not take engagements we cannot ship on time.
Most clients move into a Growth retainer. Ongoing landing pages, blog content, ad creative, conference assets, product UI extensions, and brand stewardship as you scale toward Series C territory. From $7,000 a month. Hemi is on a $75,000 per month retainer with us. The retainer keeps the studio embedded so you do not have to brief a new team every time you ship a campaign, a product launch, or a fundraise update.
Yes. Series B brands often launch alongside a product update, a major partnership, or an enterprise customer announcement. We coordinate with your PR firm or comms lead, build the embargoed assets, and stand by on launch day to handle anything that breaks. Every link the press, customers, and candidates click on launch day lands on the new positioning, the new site, the new narrative.
We only work with funded technology companies, and we have shipped rebrands for $1B-plus valuations. Hemi reached $1.2B secured within months of launch. Gala built a brand system that scaled across gaming, music, and film. You do not waste week one explaining what Series B procurement actually scrutinises, why VP candidates read footer pages, or why your sales team needs a deck that can survive being forwarded twice without losing the narrative.