Dria
Run AI models beyond the limits of your local hardware
Dria lets anyone run AI models far beyond the limits of their own hardware, over a distributed network. Its releases are deeply technical, and the developers it needs to reach have seen every kind of AI launch. We made the launch films and campaigns for two of them, Mem Agent and DNET.
Each launch pairs a hero film with a set of statics for social and out of home. The look comes from retro hardware, terminal detail, and a serif voice that doesn't sound like the rest of AI marketing. Mem Agent is about memory that stays private and travels with you, and lets the benchmarks do the selling. DNET pushes further with Escape the Limits, Run Anything, taking the network from terminal windows to billboards, station screens, and merch.
The two campaigns gave Dria a launch format it can repeat, one hero film and one static system for each release.
