DeFi design agency
for funded protocols.
Brand and web for DeFi founders shipping lending, AMM, derivatives, restaking, and perps. Trust signals built in. Designed to survive a depeg.
Visual direction for DeFi
A concept and visual direction built on your existing positioning for the audiences you serve.
Identity that holds
Visual system built to survive depegs, exploits, and the long communications moments around them.
Web that earns trust
Protocol explainers, audit visibility, geo and KYC handling. Built for institutional and onchain scrutiny.
Discover
Async questionnaire and competitor teardown across LP, degen, and institutional lenses. We map your protocol, audience, and audit posture before the first call.
Design
Strategy signed off, then straight into design. Senior creatives, not juniors. Logo, visual system, marketing site, and the trust and security architecture. Two rounds of feedback on live calls.
Deliver
Delivered live and functional. Brand files exported, guidelines packaged, app surface aligned. Not a PDF deck. Working assets your community, partners, and integrations can use the day we're done.
POW Studio transformed Hemi's technology into a scalable brand and story. The strategy and creative foundation they built have been key to our growth across the Bitcoin ecosystem.
By designing for the worst case from day one. Trust, security, and transparency pages are not afterthoughts, they are core layouts. We design the incident-communication template, the post-mortem layout, and the security disclosure flow alongside the marketing site. When something goes wrong, the brand has to hold rather than collapse. That preparation is what separates a protocol that recovers from one that does not.
Not equally, but yes if the positioning admits the tension. The institutional buyer wants audit trail, counterparty risk language, and a real team page. The LP wants APY, TVL, and integration depth. The degen wants the protocol mechanics and the meme. We design the site so each audience finds what they need within one click, with the brand voice consistent across all three rather than three different sites stitched together.
By being deliberate about which side of the table you sit on, and why. Bitcoin aesthetics signal orange, mono, restraint, deep technical credibility. Ethereum aesthetics signal colour, ecosystem, composability, faster iteration. Most teams sit on one side. Hemi is a bridge protocol so it had to absorb both, which we did by leading with the Bitcoin discipline and adding Ethereum's expressiveness on the ecosystem and partner surfaces.
Yes. The mechanics differ but the brand jobs overlap. Trust, counterparty clarity, audit visibility, and integration depth show up in every layout regardless of category. We pattern-match across the DeFi work we have shipped to flag what your audience will already expect to see, then we differentiate from there.
Fees and timings for every package are on the Brand Sprint and Web Sprint pages.