DeFi design agency
for funded protocols.
Brand and web for DeFi founders shipping lending, AMM, derivatives, restaking, and perps. Trust signals built in. Designed to survive a depeg.
Positioning for DeFi
What protocol category you are in, what you are not, and which audience you actually serve.
Identity that holds
Visual system built to survive depegs, exploits, and the long communications moments around them.
Web that earns trust
Protocol explainers, audit visibility, geo and KYC handling. Built for institutional and on-chain scrutiny.
Kickoff to launch in 14 days.
Discover
Async questionnaire and competitor teardown across LP, degen, and institutional lenses. We map your protocol, audience, and audit posture before the first call.
Design
Strategy signed off, then straight into design. Senior creatives, not juniors. Logo, visual system, marketing site, and the trust and security architecture. Three feedback rounds built in.
Deliver
Delivered live and functional. Brand files exported, guidelines packaged, app surface aligned. Not a PDF deck. Working assets your community, partners, and integrations can use the day we're done.
POW Studio transformed Hemi's technology into a scalable brand and story. The strategy and creative foundation they built have been key to our growth across the Bitcoin ecosystem.
Questions.
The two-week Brand Sprint delivers positioning, narrative, identity system, type and colour, logo suite, brand guidelines, and a launch-ready hero. The Web Package ships a marketing site in two to four weeks with protocol explainers, the trust and security architecture, audit and documentation links, and any required disclaimers built in. Add the Growth retainer for ongoing brand stewardship through token launch, listings, and product expansion.
The Brand Sprint is $15,000 fixed. The Web Package runs $10,000 to $20,000 depending on scope. The Growth retainer starts at $7,000 per month and scales with launch and listing cadence. Fees in GBP or USD from a UK Ltd. We have worked with DeFi teams incorporated in BVI, Cayman, Switzerland, and the US.
Yes. Hemi launched with $1.2B in secured value and a token narrative we built the site to support. The brand has to land before the token does, otherwise the launch looks like a vehicle rather than a protocol. We map the launch sequence with your team, build the marketing site for it, and design the ecosystem and partner assets that go out around it.
By designing for the worst case from day one. Trust, security, and transparency pages are not afterthoughts, they are core layouts. We design the incident-communication template, the post-mortem layout, and the security disclosure flow alongside the marketing site. When something goes wrong, the brand has to hold rather than collapse. That preparation is what separates a protocol that recovers from one that does not.
Charlie Simpson and David Henshaw, founder-led every engagement. There is no junior account manager between you and the work. Both have 15-plus years inside tech and creative leadership. You meet the people doing the work on day one and you keep meeting them through to launch.
Not equally, but yes if the positioning admits the tension. The institutional buyer wants audit trail, counterparty risk language, and a real team page. The LP wants APY, TVL, and integration depth. The degen wants the protocol mechanics and the meme. We design the site so each audience finds what they need within one click, with the brand voice consistent across all three rather than three different sites stitched together.
By being deliberate about which side of the table you sit on, and why. Bitcoin aesthetics signal orange, mono, restraint, deep technical credibility. Ethereum aesthetics signal colour, ecosystem, composability, faster iteration. Most teams sit on one side. Hemi is a bridge protocol so it had to absorb both, which we did by leading with the Bitcoin discipline and adding Ethereum's expressiveness on the ecosystem and partner surfaces.
Yes. Where the jurisdiction forces disclosure, no-offering language, geo-restriction notices, or KYC-gated pages on the marketing site, we design those in rather than retro-fit. We regularly ship under live legal review for crypto and DeFi protocols. You drive the language, we adapt the layouts. We do not give legal advice.
Usually within one to two weeks of signing. We run two engagements concurrently maximum, which keeps quality high and timelines tight. If you are pacing toward a TGE, a listing, or a major integration, tell us the deadline on the first call and we will tell you straight whether the calendar works.
Yes. The mechanics differ but the brand jobs overlap. Trust, counterparty clarity, audit visibility, and integration depth show up in every layout regardless of category. We pattern-match across the DeFi work we have shipped to flag what your audience will already expect to see, then we differentiate from there.
We run rebrands inside live protocol cycles without breaking the existing site, app, or user flows. We sequence the rollout so the brand changes on the marketing site first, then app surface, then partner and ecosystem materials. We have done this without taking the protocol off-line and without breaking trust with existing users.
A founder and a protocol or product lead on the kickoff call, your existing pitch deck and positioning notes, the latest audit reports if relevant, and access to whichever product surface we will be designing around. We handle research, writing, and visual work. You give us protocol truth, the security evidence, and feedback in 48-hour cycles.
Most clients move into a Growth retainer. Ongoing brand stewardship, product UI extensions, ecosystem partner assets, content support, ad creative, conference assets, founder content. From $7,000 a month. The retainer keeps the studio embedded through token unlocks, listings, integrations, and the inevitable communications moments when something happens in the market.
We only work with funded technology companies in DeFi, crypto, AI, and fintech. You will not waste week one explaining what an oracle is, why an AMM brand differs from a derivatives brand, or what your audience will scrutinise on the audit page. Crypto-native team, fluent in the moves your audience already knows, with one of the most-shipped DeFi portfolios in the room.