Rebrand after funding for funded tech startups.
The brand that got you funded will not get you to the next milestone. We coordinate the rebrand with your announcement so every click on launch day lands on the new identity.
Brand for the announcement
A visual identity that aligns with the round you raised on, ready to land on the day press, customers, and candidates click through.
Web ready for the click-through
A site engineered for the day everyone visits at once. Investors, customers, partners, candidates, all landing on the new identity.
Announcement and PR kit
Embargoed press assets, customer copy, partner notifications, and social cards. The full set so launch day is execution, not panic.
Position
Async questionnaire and AI-powered research. We map the new audience, the new narrative, and the announcement angle before the first call.
Build
Identity, site, and announcement kit in parallel. Senior creatives, not juniors. Embargoed assets shared with your PR firm by week four.
Launch
Site goes live with the embargo. We are on standby with your comms lead through launch day for anything that breaks or anything the press picks up.
Working with POW felt like having a senior creative partner embedded in our team. They understood fintech from day one and delivered a brand that positioned us for Series A.
Launch the rebrand on the same day as the announcement, or in the 30-day window after. Same day is the highest-impact option. Every link the press, customers, investors, and candidates click on announcement day lands on the new brand, the new site, the new narrative. After day one the attention window collapses fast. The 30-day window is the recovery option if you closed faster than the brand could ship. Six months later is the most expensive option of all, you spend two quarters running the new round on the old brand.
Direct line to your PR firm or comms lead from week one. We agree the embargo window, share the visual identity early for press kit production, coordinate the press release language with the brand narrative, and stand by on launch day with the comms lead to react in real time. We have run this with crypto PR firms, tech PR firms, and in-house comms leads.
Hemi, a Bitcoin network that has reported more than $1.2B in TVL, rebranded post-raise, with the brand ready on announcement day. Datagram repositioned in the lead-up to a $4M raise and hit 100,000-plus network signups in four weeks. OSMI repositioned for launch and drove $2M in launch revenue, with an 800% token rise after TGE.
Yes, and it is the cleanest way to do this. Start the visual identity in parallel with the final weeks of the raise, using your existing positioning. By the time the round closes, the brand is ready for the announcement window. The founder energy is the constraint, not the studio capacity, so we plan around your fundraise calendar.
Fees and timings for every package are on the Brand Sprint and Web Sprint pages.