Rebrand after funding for funded tech startups.
The brand that got you funded will not get you to the next milestone. We coordinate the rebrand with your announcement so every click on launch day lands on the new positioning.
Brand for the announcement
Positioning and identity that aligns with the round you raised on, ready to land on the day press, customers, and candidates click through.
Web ready for the click-through
A site engineered for the day everyone visits at once. Investors, customers, partners, candidates, all landing on the new positioning.
Announcement and PR kit
Embargoed press assets, customer copy, partner notifications, and social cards. The full set so launch day is execution, not panic.
From kickoff to announcement day in five weeks.
Position
Async questionnaire and AI-powered research. We map the new audience, the new narrative, and the announcement angle before the first call.
Build
Identity, site, and announcement kit in parallel. Senior creatives, not juniors. Embargoed assets shared with your PR firm by week four.
Launch
Site goes live with the embargo. We are on standby with your comms lead through launch day for anything that breaks or anything the press picks up.
POW Studio transformed Hemi's technology into a scalable brand and story. The strategy and creative foundation they built have been key to our growth across the Bitcoin ecosystem.
Questions.
Launch the rebrand on the same day as the announcement, or in the 30-day window after. Same day is the highest-impact option. Every link the press, customers, investors, and candidates click on announcement day lands on the new brand, the new site, the new narrative. After day one the attention window collapses fast. The 30-day window is the recovery option if you closed faster than the brand could ship. Six months later is the most expensive option of all, you spend two quarters running the new round on the old brand.
Coordination with the announcement is the work. Embargoed assets, PR firm timing, customer email sequences, partner notifications, careers page going live the same hour, and a launch-day standby for anything that breaks. A generic rebrand ships when the design is done. A post-funding rebrand ships when the press release goes live. Different deadline, different operating tempo.
Positioning, identity, website, announcement kit, and launch-day support. The investor and analyst kit and the careers collateral are the highest-impact adds. Skip retainer-style ongoing creative until 30 days after launch, the first month is execution not iteration. We deliver the core in five weeks, with extended scope running six to ten depending on multi-product complexity.
Include: positioning, identity, website, announcement kit, careers page, investor kit. Delay: product UI rebuild, full content marketing engine, conference assets for events more than 60 days out. Hit the announcement hard, then layer the rest in over the next quarter. Trying to ship everything by announcement day usually means shipping nothing well.
Direct line to your PR firm or comms lead from week one. We agree the embargo window, share the visual identity early for press kit production, coordinate the press release language with the brand narrative, and stand by on launch day with the comms lead to react in real time. We have run this with crypto PR firms, tech PR firms, and in-house comms leads.
Funding announcements drive a wave of inbound CVs and outbound recruiter outreach for the next 90 days. The careers page, LinkedIn templates, and recruiting collateral all ship live with the announcement so every candidate that lands on the brand surface sees the version of the company you just raised on, not the seed-stage one.
Press release visuals, social cards for X, LinkedIn, and partner channels, founder talking points, customer email template, partner notification copy, embargoed press kit with logos and screenshots, founder bios and headshots, and a launch-day social post sequence. All shipped before embargo lifts so the day itself is execution, not last-minute production.
Two weeks for the Brand Sprint, two to three weeks for the Web Package. Five weeks total to a coordinated launch. Full rebrands with multi-product systems or regulated industries run six to ten weeks. If you have less than five weeks until announcement, tell us at first call. We have shipped tighter, but only when the founder is decisive on positioning week one.
Pre-seed and Seed: $15,000 to $25,000. Series A: $25,000 to $35,000. Series B: $60,000 to $150,000. Fixed scope, fixed price. The Brand Sprint and the Web Package are priced separately so you can pick what you need. The ROI is the announcement window itself, one extra senior hire or one extra inbound deal pays back the engagement.
Charlie Simpson and David Henshaw, the founders. Every engagement is founder-led. No junior account managers, no creative directors who pitch and then disappear. Both have 15-plus years inside the funded technology scene and have shipped post-raise rebrands timed with announcements for Hemi, Datagram, and others.
Hemi rebranded post-raise and reached $1.2B secured within months of launch, with the brand ready on announcement day. Datagram repositioned in the lead-up to a $4M raise and hit 100,000-plus network signups in four weeks. OSMI repositioned for launch and drove $2M in launch revenue with 800% market value growth.
Yes, and it is the cleanest way to do this. Start positioning and identity in parallel with the final weeks of the raise. By the time the round closes, the brand is ready for the announcement window. The founder energy is the constraint, not the studio capacity, so we plan around your fundraise calendar.
Site goes live, press release embargo lifts, social cards push, customer email queues, partners get the heads-up copy. We are on standby for anything that breaks, anything the press picks up that needs a rapid response, and anything a candidate or customer asks that needs new copy. End of day is the start of the next 30-day window, not the finish line.
Most clients move into a Growth retainer. Ongoing landing pages, blog content, ad creative, conference assets, product UI extensions, and brand stewardship through the post-raise hiring and sales push. From $7,000 a month. Hemi is on a $75,000 per month retainer with us.
We only work with funded technology companies and we have shipped multiple post-raise rebrands timed with funding announcements. You will not waste week one explaining what an announcement embargo is, why the careers page has to ship the same hour, or why the press kit needs three different image crops. Sector-fluent, founder-led, fixed scope, fixed price.