NIZK
Where zero-knowledge meets superintelligence
Overview
NIZK builds AI infrastructure on zero-knowledge proofs, so every computation is fast, private, and provable. They came to us before launch with serious technology and no way to show it to the developers they needed. We built the brand from zero, the positioning, the identity, and a developer-first website.
The work
We positioned NIZK as AI infrastructure first and deep cryptography second. That's the order their market buys in. The identity is a black and white core with soft gradient data blocks and its own pixel icon language, drawn to work as well at favicon size as on a conference stage.
Outcome
NIZK launched with one system across the website, the product, the docs, the decks, and the event screens.
