Startup rebrand agency for funded technology companies.
Sixty-plus rebrands shipped across pre-seed to Series B. Positioning, identity, website, launch. Founder-led, fixed scope, no juniors.
Positioning that holds up
Strategy and narrative built around the audience you are actually selling to, hiring from, and raising from now.
Identity system
Logo, type, colour, motion, and guidelines built to scale across the next two stages of growth without breaking.
Website, launch, and aftermath
A live website, a coordinated launch, and the collateral your team needs the day after. Sales, recruiting, PR, all ready.
Two weeks to five, depending on stage.
Position
Async questionnaire and AI-powered research. We map your audience, competitors, and positioning hypothesis before the first call, then sharpen it together.
Identity
Strategy signed off, then straight into design. Senior creatives, not juniors. Logo, visual system, brand assets, and guidelines. Three feedback rounds built in.
Launch
Site deployed live. Brand files exported, guidelines packaged, social and sales collateral ready. Working assets you can use the day we are done.
POW Studio transformed Hemi's technology into a scalable brand and story. The strategy and creative foundation they built have been key to our growth across the Bitcoin ecosystem.
Questions.
When the brand is costing you more than it earns. The trigger is usually a new round of funding, a product pivot, a senior hire stalling, or enterprise buyers asking questions the website cannot answer. Brand is a business cost, not a vanity exercise. Rebrand when the cost of the current brand, in lost deals, slow hires, and the energy your team spends explaining what you are not, is higher than the cost of replacing it.
Five signals. The founder no longer believes the website pitch when they hear themselves read it. Senior hires evaluate you on LinkedIn and bounce. Enterprise procurement asks for pages that do not exist. The deck and the website tell different stories. The team builds new assets in Figma every week because the system does not support them. If two or more apply, the brand is already costing you.
Pre-seed and Seed: $15,000 to $25,000 for brand and a basic site. Series A: $25,000 to $35,000 for brand and web combined. Series B: $60,000 to $150,000 for brand, web, and enterprise-ready collateral. Fixed scope, fixed price. The Brand Sprint and the Web Package are priced separately so you can pick what you need.
Two weeks for the Brand Sprint. Two to three weeks for the Web Package. Five weeks total for a complete rebrand and site. Series B and full-scope rebrands with multi-product systems run six to ten weeks. Regulated industries under FCA or FINRA review can run 12 to 16 weeks. We tell you the honest timeline at first call, not after kickoff.
Positioning, naming stress-test, identity system, type and colour, brand guidelines, application templates for deck, social, hiring, sales, and PR. The Web Package adds homepage, product, about, careers, blog, and contact pages built in Framer with a CMS your team can run without us. The announcement kit covers founder talking points, customer email template, partner copy, and launch-day social. Nothing you have to brief a second agency for after we ship.
Write down the positioning hypothesis in three sentences. Who is the audience, what changed, why now. If you cannot answer those in three sentences, the agency cannot fix it for you, they will just spend the first two weeks pretending to figure out what the founder already knows. We can pressure-test and sharpen the hypothesis, but the founder has to bring it. The best engagements start with a clear answer, not a blank page.
Five inputs. The positioning hypothesis. The audiences you are now selling to, hiring from, and raising from. The competitor set. The constraints, including timeline, brand equity to preserve, and stakeholder politics. The success metrics for the rebrand. Bring those to the kickoff call. The best brief is the founder being honest about all five, not a 40-page document the agency has to translate. We have written more on this in how to brief a branding agency.
Charlie Simpson and David Henshaw, the founders. Every engagement is founder-led. There is no junior account manager between you and the work, no creative director who pitches the work and then hands it to a team you have not met. Combined 25 years inside the funded technology scene. You meet the people doing the work on day one and you keep meeting them through to launch.
Fast-track if you have a launch event, a funding announcement, or a competitive window. The five-week Brand Sprint and Web Package is the most direct way to ship a rebrand. Comprehensive if you have multi-product complexity, regulated industry constraints, or a board that needs alignment. We will tell you which one fits at the kickoff call, not after we have sold you the bigger package.
Hemi, Gala, Datagram, OSMI, Jito, Bloq, Visa, DreamWorks, Sky, Warner Music, Coinbase, CoinGecko, Eli Lilly, Snoop Dogg, Death Row Records, Trolls, Vox, and 40-plus others. Sixty-plus rebrands shipped across AI, fintech, crypto, and gaming.
We only work with funded technology companies. You will not waste week one explaining what an investor deck needs to do, why hiring matters at Series A, or why enterprise buyers scrutinise the website differently from the consumer ones. Sector-fluent, founder-led, fixed scope, fixed price. The portfolio is the only one in the room.
Most clients move into a Growth retainer. Ongoing landing pages, blog content, ad creative, conference assets, and product UI extensions. From $7,000 a month. Hemi is on a $75,000 per month retainer with us. The retainer keeps the studio embedded so you do not have to brief a new team every time you ship a campaign, a fundraise update, or a product launch.
Usually within one to two weeks of signing for a Brand Sprint. Two to three weeks for a full-scope Series B rebrand. We run two engagements concurrently maximum, which keeps quality high and timelines tight. If you have a deadline, tell us at first call and we will tell you straight whether the calendar works.
Refresh if the strategy still holds and only the visuals are tired. Rebrand if the company has materially changed since the brand was last set. We tell you which one you actually need at the kickoff call, not after we have already sold you the bigger package. No agency-incentive to bin work that still earns its place.
Sometimes. We assess what you have on the kickoff call. If the mark still works and only the system around it needs rebuilding, we will tell you. If a fresh mark serves the new chapter better, we will tell you that too. No agency-incentive to bin a logo that works, and no founder-incentive to keep one that does not.