Startup rebrand agency for funded technology companies.

Sixty-plus brands shipped across pre-seed to Series B. Visual identity, website and launch assets. Founder-led, fixed scope, no juniors.

Coinbase
Visa
Hemi
Eli Lilly
Jito
Deloitte
Gala
CoinGecko
Bloq
Datagram
BT
LFG
Kedalion
Volo
What you get

A concept that holds up

A concept and visual direction built on your existing positioning for the audience you are selling to, hiring from, and raising from now.

01Audience research and competitor mapping
02Brand concept and visual direction
03Imagery direction and visual references
04Concept applied to key touchpoints
05Moodboards and design references
Hemi orange corduroy cap with the white embroidered Hemi mark, brand merchandise by Proof of Work Studio

Identity system

Logo, type, colour, motion, and guidelines built to scale across the next two stages of growth without breaking.

01Logo, wordmark, and motion principles
02Visual identity system and guidelines
03Application templates for deck, social, careers
04Brand guidelines and asset kit
05Component library handover
Hemi homepage with the headline Activate compliant Bitcoin yield without leaving custody and a pixel art Bitcoin coin, website by Proof of Work Studio

Website, launch, and aftermath

A live website, a coordinated launch, and the collateral your team needs the day after. Sales, recruiting, PR, all ready.

01Marketing site, deployed live
02Investor pitch deck and one-pager
03Careers and hiring collateral
04Customer email and announcement copy
05Launch-day social, PR, and partner kit
Grid of Datagram node devices with glowing orange logos joined by data links, 3D render by Proof of Work Studio
How it works
01

Position

An async questionnaire and research help us review your audience, competitors and existing positioning before the first call, then agree the creative brief together.

02

Identity

Strategy signed off, then straight into design. Senior creatives, not juniors. Logo, visual system, brand assets, and guidelines. Two rounds of feedback on live calls.

03

Launch

Site deployed live. Brand files exported, guidelines packaged, social and sales collateral ready. Working assets you can use the day we are done.

Proof
“

If you want to launch a successful business in crypto, there is no better partner than Proof of Work Studio.

Eric Schiermeyer
Eric Schiermeyer Co-founder, Zynga and Gala Games
60+ Startup brands shipped across AI, fintech, crypto, and gaming.
100% Senior creatives. No juniors, no outsourcing.
Recent rebrand work
FAQ
When should a startup rebrand? +

When the brand is costing you more than it earns. The trigger is usually a new round of funding, a product pivot, a senior hire stalling, or enterprise buyers asking questions the website cannot answer. Brand is a business cost, not a vanity exercise. Rebrand when the cost of the current brand, in lost deals, slow hires, and the energy your team spends explaining what you are not, is higher than the cost of replacing it.

What are the signals it's time to rebrand? +

Five signals. The founder no longer believes the website pitch when they hear themselves read it. Senior hires evaluate you on LinkedIn and bounce. Enterprise procurement asks for pages that do not exist. The deck and the website tell different stories. The team builds new assets in Figma every week because the system does not support them. If two or more apply, the brand is already costing you.

What clients have you worked with? +

Hemi, Gala, Datagram, OSMI, Jito, Bloq, Visa, DreamWorks, Sky, Warner Music, Coinbase, CoinGecko, Eli Lilly, Snoop Dogg, Death Row Records, Trolls, Vox, and 40-plus others. Sixty-plus brands shipped across AI, fintech, crypto, and gaming.

Should we rebrand or just refresh? +

Refresh if the strategy still holds and only the visuals are tired. Rebrand if the company has materially changed since the brand was last set. We tell you which one you actually need at the kickoff call, not after we have already sold you the bigger package. No agency-incentive to bin work that still earns its place.

Fees and timings for every package are on the Brand Sprint and Web Sprint pages.